Marcin (Martin); Kryspin; Zastawny
Year of Birth: 1971
Country of Birth: Poland (Europe)
Citizenship: Australia, Poland (double citizenship)
Primary Education: Australian schools
Secondary Education: High School in Sydney's western suburbs
Tertiary Education:
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1. University of Sydney , Computer Science and Applied Mathematics (B.Sc)
2. Academy of Economics, Wrocław, Poland (Post Degree)
Early years:
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1992: return from Australia to Poland
1992-1993: Apple Computer in Poland, Solutions Provider (helping technically in the implementation of Apple Technology in the Polish Educational Sector). Those were the days when Apple was primarily DTP and Education ;-)
1993-1995: first attempt at business, my first sole trader company Advanced Information Technologies (failed two years later)
1994: concurrently running an I.T. department at one of Poland's rail service companies
Corporate:
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1996: commence work at a multinational pharmaceutical company (30 000 employees worldwide), affiliate in Poland, as IT Associate
1996-1998: a lot happened...
* Upgrade to Head of IT for Poland
* Upgrade to Head of IT for Poland and Baltic Countries (Latvia, Lithuania, Estonia)
* Close Cooperation with my Geneva based mentor (as assigned by the corporation)
* I am a part of a 12 member global IT team based in the US, ranking all corporate IT initiatives (and their business impact)
* Author of a work that became a roadmap for emerging affiliates (my project allowed for eacy correlation of IT infrastructure with affiliate's business maturity)
* Working with finances on 1 year budget forecasts and 3 year budget business plans
* Singlehandedly coordinating new office migration including cabling for a 150+ employee office (working on tech and also on contacts and negotiations with building owner, pretty hefty task for a back then 25 year old !)
* Part of a corporate team set to choose a global CRM standard for all sales representatives in all countries (as a result, 2 solutions were chosen globally)
* Member of an international salesforce productivity project, assessing the impact of IT on business, including working on statistics to optimize performance of sales representatives in the field
* Singlehandedly replaced a malfunctioning outsourced paper based sales representative reporting system (which back then was very expensive even for a US company) with an inhouse built solution (I built it) that brought new levels of analysis to the company at a fraction of the cost (back then, outsourcing wasn't as hip as it is today ;)
* at that time, I realized how much was to be done in the area of salesforce automation, and the thought process began ;-)
Business:
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1998: Infocon was formed (sole trader entity at first), specializing in salesforce automation systems.
The first implementation was in a multinational FMCG (Fast Moving Consumer Goods) company, helping to optimize the work of their 100+ sales force.
Subsequent implementations followed, including pharmaceutical Schwarzpharma, Fresenius Kabi, Polfa Kutno (later Teva Pharmaceuticals), and Novartis Consumer Health and a lot more
2001: Infocon started in the Deloitte & Touche Fast-50 ranking (measure of fast moving IT companies in the Central and Eastern Europe region), being awarded nr.8 in Poland and nr.44 in Central and Eastern Europe (out of 10 000 companies starting in the ranking).
2002: implementation of one of the largest mobile projects in Poland (AvantGo technology from Sybase) to be used by several hundred corporate pharmaceutical sales representatives in the field.
2003: Infocon sp. z o.o. (pty ltd) formed, the flagship CRM system called "Pcgmarket.com" is being marketed
2004: a new independent Department was formed , dedicated to the testing of e-business, and its potential as a business entity.
The project soon became one of Polands best consumer electronics online stores (rated top-10 for 3 years in a row) with sales soaring at a rate of 30% per month for the first year!
note: in 2008 a dedicated company was formed to cater for this e-business project however the company has been shut down because of the arrival of competition at light speed. The market started off with 3 competitors and ended up with thousands / I was not interested in competing at low margins, I am not a trader, but a visionary :)
2005: the pcgmarket crm named best IT Project in the Lower Silesia region of Poland, subsequently subsidized with European Funds
2006: the funds are used, in part, to experiment with VOIP technology on the asterisk platform. Subsequently, a new department is formed, to give to the pharmaceutical community a lot more than up till now, a CRM system to optimize the sales representatives work. It was time to give them real sales !
2007: dedicated company Pharma Distribution Group sp z o.o. (pty ltd) formed (I am cofounder), initally with a team of 25 call center tele-operators focusing on outbound sales campaigns to pharmacies. The company later grows to 100 sales reps.
2008-2010: the company Pharma Distribution Group experiences spectacular growth, it is the nr1 independent Pharmaceutical CallCenter in Poland. It generates around $US 30 mln in annual sales for our business customers
2011: the now old Pcgmarket.com (pcg1) CRM system, which powers many clients, Pharma Distribution Group also, has to be replaced. Its getting old.
Works commence on a new breed of system, easier than any otherbefore . Codenamed PCG2
2011: at the end of the year, the Pharma Distribution Group company receives an award at the IRR CallCenter Awards (audited by KPMG) with nr1 place in the strategy category.
2012: a Saudi Arabian affiliate of the callcenter is setup (from a clean office with a few desks, it takes several days to have servers, VOIP systems and computers ready, and staff trained to do outbound campaigns to Saudi pharmacies!)
2012: to test the effectiveness of the new CRM system and its use in different sectors, a 12 month project is started (sales of energy contracts to businesses on the liberated energy market). A salesforce of almost 100 people work on the project within several months of its start.
2013: local teleoperator.* domains purchased from different countries to provide local teleoperator.com presence in the local language. Teleoperator.com receives funding from European funds within the JEREMIE (Joint European Resources for Micro-to-Medium Enterprises) project.
2014: In 2014, apart from the Teleoperator.com platform being sold to numerous customers (both as a System as a Service, and as a Sales Service by itself), other projects had been initiated, a Temp Work Agency amongst them to meet the demand of those customers that needed Telemarketing AND Telemarketers
2015: theworkagency.com starts, a Temp Work Agency that provides "bodyleasing". A very short lived project. At the same time Pharma Distribution Group closes the year supporting sales in excess of 1bln PLN for the year !
2015-2016: Pharma Distribution group gets an investor, I sell half of my stock but will work in PDG for the next 3 years.
2016: the ideas of low cost selling & marketplaces are investigated
2017: works are under way on a Marketplace with a multi level commission payout. Large project for an international company from Australia.
2018-2019: substantial work carried out for Oziway Australia , our company is the main development partner for Oziway.
2019: Modumpharma wholesaler is formed, a niche pharmaceutical wholesaler together with other partners, so that we can service niche distribution contracts. Soon we are making multimillion monthly turnover.
2020: Because of the Covid, we are asked to participate in import contracts from China. Contract for medical devices, electronics equipment and Covid protection equipment is traded from China to Australia and Europe.
2021: Trading in Europe. Many products available from China, quality control and financial insurance for all transactions available. Using Oziway marketplace to advertise products and services.
Contact:
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Twitter: @martizast https://twitter.com/martizast
Facebook: martizast (https://facebook.com/martizast)
Linkedin: martizast (https://www.linkedin.com/in/martizast/ )
Email1: marcin -at- zastawny -dot- com
Email2: martin -at- zastawny -dot- com-dot-au
Mobile Europe (Poland): (+48) 600 855 933
Mobile Australia: (+61) 410 049561
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